With the number of small scale businesses and start ups being on the rise, it is important to to find customers. Gone are the days of printing advertisements and putting up signs on the road. With nearly over 2.5 billion people using smart phones, the digital market is the place where you should be putting up your advertisements. The target audience increases when you start marketing digitally and this is usually cost effective and measurable. There is also the advantage of effective tracking. With Digital Marketing being of utmost importance, it must also be taken in to account to optimise our cost. Here are a few techniques that can be tried:
Organic leads are those clients who find your firm by seraching for a product on a search engine which is mot by visiting your URL or your site as such. These clients are not aware of the existence of your product, until they search for it online. These are one of the most important and cost effective methods of advertising. The key words strategy should be such that it has a mix of primary keywords along with a list of large scale integration(LSI) keywords. These search engines have also become smarter with the help of AI.
2)Facebook (social commerce)
Facebook has always been around as a platform for social media, but it has only very recently been used as a platform for digital marketing. Facebook with its wide number of users eases the job of finding target clients. Along with its feature of groups and “Live streaming”, it has become a very efficient and effect digital market. Also, it is not a burden on the pocket.
Influencer marketing is when you ask a known personality to endorse your product or brand. Tha main misconception here is that it is typically believed that if a certain personality has tons of followers, he is immediately termed as an influencer. The key word of an influencer is advocacy. If your motives and objectives match those of the influencer, it is perfect. Or else it is a waste of time and money, and ofcourse your product.
with SEO moving to voice search, there has been a drastic change. In a survey, it has been noticed that 2 out of 5 adults use voice search once per day. Also, it has been predicted that by 202o, over 50% of smartphone users will be using voice search. On top of that, 30% of the web browsing will take place through google home and Alexa.
5)Leverage Video marketing
Video marketing is one of the highest grossing advertisement forms. People prefer watching a video of your product being endorsed versus them reading paragraphs about it. In fact, 4X as many customers would rather watch a video about a product than reading about it. The main focus should be graphics and an easy to understand message.
6)Using landing pages
When a client clicks on your advertisement, where they are sent next either makes or breaks the deal. Matching of messages and consistency is of extreme importance because this proves the relevance of your advertisement. And on top of that, it creates a personalised experience for the client.
7)Optimise your emails
Optimising your emails is very essential as every email affects your brand. Try and cut off all unnecessary information and rationalise the email and send only what is necessary. Also, try and customise it as much as possible for a greater sense of satisfaction and personalisation. Lastly, you should also add an unsubscribe link in your email. Infact it is a legal requirement, but yes, more importantly you also need to know if your customers require your service or no.