These 2 words came crashing down upon us and each business owner had his / her own brain wheels churning. The extension of lockdown is definitely a cause of concern and more for the business sector as it is hampering the sales cycle. Businesses which were thriving on footfalls are hit really bad and are in a dilemma regarding further course of action. Businesses are finding it difficult to even promote their business as print advertising and outdoor advertising agencies are not working in lockdown.
So what can be done now? Well, there is one solution which is available and can help keep running the business machinery, Digital Marketing!! In a way this solution is not only applicable for business growth during lockdown but also once we come out of it. We are gradually moving towards the exit phase and usage of digital marketing can definitely give impetus to our business growth.
Yes, digital marketing tools can come to your aid and help with solutions. Many companies have already opted for this path. The current Coronavirus pandemic has caused many businesses irrespective of size to come to a standstill. Even when we return to normalcy to keep the customers and client base intact many organizations must choose digital marketing for promotion. While using this medium one needs to understand how the same can be used optimally. Let us see how various digital marketing tools / techniques can help businesses keep running smoothly.
So, in a digital world, using a strong channel like Facebook will yield better and faster results. But there is always a price for a better product. A larger audience is targeted at a shorter and more precise time, which reduces effort and of course time; hence the price for this. As Aldo Gucci said, “quality is remembered long after the price is forgotten”. Paying a good price results in a quality market, and hence a better target audience.
Review the SEO (Search Engine Optimization) strategy
This review will help you understand the performance of your website. It is a mirror reflecting where you are in the digital space. The main aim of good SEO strategy is to make your website visible on the top page when your potential customer uses keywords. By using different SEO tools like Google Analytics, Google My Business, Search Console and many more help you with insights. Use this time to rework on this most important area as it will help the visibility and popularity of your website.
Social Media Marketing
People tend to be use social media platforms more during this period. As people cannot go out it is the most popular communication mode during the lockdown period. Internet usage has already increased considerably during the last few years. Business owners can post more online content pertaining to their services / products and attract potential customers. This can also be a good way to retain the old customer base.
Use of Online Content
Online content is a powerful mode to keep the audience engaged. During the current period people tend to be anxious and apprehensive. They turn to social media as there are no other means of connecting with the outside world. Also once we are out of lockdown there will not be any difference in the usage of social media platforms. They are here to stay. Ensure the content which goes on your social media pages is designed in a way to attract the target audience. Use this period to create awareness and post relevant content / articles pertaining to current phase. Remember, a well written content is the key to connect with potential customers.
It is important for a business owner to nurture the customer relationship. Hence you can utilize this time to run online campaigns which will keep the customer base engaged and also help earn more views for your social media pages.
We have seen how various tool and techniques of digital marketing can help you keep your business running smoothly and also help you increase your digital presence. Lockdown or no lockdown for all of us who are entrepreneurs it is necessary to be abreast with the latest marketing trends. And, digital marketing is here to stay! Let us utilize this time to review and remodel our business strategy. So friends let’s get started from today and action this need of the hour!