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SEO (SEARCH ENGINE OPTIMIZATION)

93% of online experiences begin with a search engine, and 97% of consumers go online to find local services. Is your company listed multiple times on the first page of search results for queries related to your products or services? If not, you’re losing leads and sales to your competition, guaranteed. SEO is the process of editing and creating website content and code that ranks well on search engines like Google.First, your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile friendly. Second, you need web page after web page of unique, remarkable, and optimized content. Third, you must gain citations, links, and references from other relevant and authoritative websites.

PERFORMING A COMPETITIVE DIGITAL ANALYSIS

  • Complete a competitive digital marketing analysis to see how you stack up against your top three competitors in the search results using our proprietary data tracking software
  • Perform keyword research and identify the top sales-driving search terms and keywords in your market area and industry
  • Establish your baseline for website code and structure, content, local visibility, and off-site citations, then compare it against your competitors to create an actionable, sales-driving plan
  • Create actionable revenue goals and corresponding SEO plans

OPTIMIZING WEBSITE CONTENT AND CODE

  • Install advanced Google Analytics and call tracking
  • Make your website fast, secure (optional add-on, but recommended), and mobile friendly (optional add-on, but recommended)
  • Edit your website’s code and structure to be in-line with best SEO practices
  • Edit and optimize your existing website pages for search visibility and creative content
  • Perform conversion rate optimization on all website elements (like contact forms, buttons, navigational links) to ensure an optimal experience for your customers

CREATING NEW WEBSITE CONTENT AND CREATIVES

  • Publish targeted, well-written website content that improves your local search rankings and provides a seamless user experience
  • Create SEO-optimized creative content assets like infographics & videos
  • Optimize and create content for voice search and digital assistants

OPTIMIZING AND CREATING LOCAL CITATIONS (LOCAL SEO)

  • Locate and audit existing citations across online directories like Yelp, Facebook, Angie’s List,and more, including industry-specific directories
  • Optimize your company’s Google My Business page for your business address or service area, phone number, maps listing, and business hours
  • Optimize your company’s Facebook page for local SEO best practices
  • Discover, manage, and monitor local citation and backlink opportunities to build authority

MEASUREMENT AND ANALYTICS REPORTING

  • Provide transparent revenue attribution and easy-to-understand monthly reports on the status and results of all your SEO campaigns, as well as what’s coming next
  • Provide reports on tracked incoming phone calls, and analyze separately tracked phone lines for each marketing channel (optional add-on, but recommended)
  • Monitor analytics on a daily basis to watch for anomalies, hacks, penalties, or other sales-damaging events
  • And more

TRACKING AND TWEAKING YOUR SEO CAMPAIGN

  • Monitor your keyword rankings, organic traffic, calls, and leads
  • Monitor the keywords rankings of your competitors
  • Monitor your top-three competitors
  • Continually optimize and pivot your campaign for better performance over time

BENEFITS OF SEO

INCREASED RANKING

INCREASED ORGANIC TRAFFIC

INCREASED CALLS & ENQUIRIES

INCREASED SALES

WHY YOU SHOULD HIRE SEO AGENCY?

An SEO company handles the day-to-day tasks of monitoring your online presence so you can focus on other aspects of your business. If you’re like most business owners, you probably don’t have the time or resources to comb through pages upon pages of analytical data, rankings, and traffic patterns. Still don’t know if you fit the bill? If you meet any of the following requirements, your company can benefit from SEO:

  • You want to grow your business
  • You currently don’t know how your website is contributing to your bottom line
  • You want your company to be found in a newly expanded market area
  • You want more people to call you than your competitors
  • You want more leads
  • You want more sales
  • You want to differentiate your business in the marketplace
  • You want to ensure your company’s future growth
  • You want to outrank your competitors in the search results
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