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SOCIAL MEDIA MARKETING

Differentiate Your Brand and Amplify Your Message with Managed Social Media Campaigns. We are in an age where more than 70 percent of consumers expect a brand to have a social media presence. But, not just any social media presence consumers expect your brand to have a tailored, cohesive social media marketing strategy.

A COMPETITOR ANALYSIS

  • A market analysis of your service areas and industry
  • Finding local competitors currently outperforming you in audience size and engagement
  • Analyzing content and messaging that performs well in your industry

CREATING ENGAGING ORGANIC SOCIAL CAMPAIGNS

  • Researching content that has high engagement with your audience
  • Posting and scheduling regular posts
  • Monitoring engagement and interaction

CREATING DATA-DRIVEN PAID SOCIAL CAMPAIGNS

  • Creating custom audiences to best target your company and brand
  • Creating copy and imagery for high-performing social ads
  • Split-testing ad copy
  • Reporting and improving paid social ads

TRACKING YOUR SOCIAL CAMPAIGNS

  • Tracking and optimizing your audience and reach
  • Tracking and optimizing engagement rates
  • Tracking and optimizing click-through-rate and leads
  • Tracking and optimizing your ROI on paid social campaigns

AMPLIFYING YOUR EFFORTS WITH WEBSITE INTEGRATION

  • Creating custom audience
  • Installation of social widgets on website
  • Optional website social feed
  • Adding social buttons like “Share on Facebook” or “Pin This” to website content
  • And more!

MANAGING & MONITORING YOUR SOCIAL REPUTATION

  • Monitoring social media reviews
  • Monitoring social media feedback and sentiment
  • Monitoring social engagement from campaigns
  • Monitoring brand mentions and chatter across social platforms

PLATFORMS WE COVER

FACEBOOK

INSTAGRAM

LINKEDIN

TWITTER

YOUTUBE

SOCIAL MEDIA MANAGEMENT IMPROVES SEO

The social media debate has been raging for years in the search world. Matt Cutts, head of the Google Webspam team, has adamantly denied that they matter. On the flip side, smart people have done studies and basically said “yes, they do matter.” Facebook likes and shares influence ranking just not in the way we think of a traditional ranking. Simply getting more likes and shares isn’t going to make a direct result, but it means you’re attacking your web marketing strategy in a successful way.

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